Long Live The Twinkie: Hostess Brands Sheds Light On Manufacturing Evolution

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A twinkie and a school milk bottle on an old white wooden table

 

The downfall or temporary death of Twinkies and the eventual acquisition of the company, by one company, followed by a bankruptcy, followed by yet another acquisition from another company, has forced the reinvigoration, or evolution, if you will, to cut costs while making the snack widely available again. 

From manufacturing smaller sized Twinkies to distribution of it in a different way…to cutting down on labor by investing in more machinery to replace workers, this product’s new owner is implementing a pretty aggressive system in order to prevent anything like what it’s been through, from happening again.

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